Return to Base
Operational Flow
We have engineered a closed-loop economic model where hydration is demonetized and advertising powers social good.
01
AD INJECTION
Brands Fund The System
Companies purchase high-visibility media space on our paper cartons and aluminum bottles. This covers the cost of production and logistics entirely.
02
DEPLOYMENT
Free Distribution
Our logistics network deploys the water for free at city centers, festivals, transport hubs, and universities across the UK. No cost to the consumer.
03
SOCIAL DIVIDEND
Feed & Flow Foundation
The loop closes. A significant share of the ad profits is channeled into our charity foundation to fight hunger and poverty in Britain.